Ep 2. Scaling Lessons and the Evolution of Medicine
James Maskell, author and founder of the Evolution of Medicine and Functional Forum joins co-hosts Mac Gambill and Phil Beene on the Scale Well Podcast to talk about lessons learned while building a massive audience, the future of functional medicine, and optimizing the practice model including...
[1:20] how and why the Functional Forum got started and how it's evolved over time,
[8:30] the value of recording (and making available evergreen) educational content,
[9:40] how a small, local Meetup group in New York turned into a network of over 200 groups all over the globe,
[14:30] how to accelerate growth by solving a need for a key channel partner,
[18:25] how to keep an intensely loyal following (even with a huge audience),
[21:00] the power of the "everyman story" as a marketing tactic,
[23:40] the role technology is playing and the pain-points it's solving in the "evolution of medicine" and optimizing practice models,
[26:25] the business model that will power "functional medicine 2.0" practices, and how the practice of the future will package care,
[33:25] capturing the attention and trust of an audience,
[34:45] how the micro-practice ("box") model of Crossfit could translate to medical practices,
[37:50] what the centers of health creation will look like in the future,
[44:30] and what's next.
Quotes from this episode
"It's all about capturing the attention and trust of an audience."
- James Maskell
Shoutouts in this episode
Evolution of Medicine - James' company.
The Evolution of Medicine: Join the movement to solve chronic disease and fall back in love with medicine - the new book from James Maskell.
Functional Forum - the world's largest integrative medical conference - brings together the latest health news, functional medicine research, practice development and health technology in an upbeat, entertaining way on the first Monday of every month.