Ep 1. Nutrition Plans Don't Scale Well
Jason Deutsch, co-founder of PreviMedica, joins hosts Phil Beene and Mac Gambill to talk about his experience building a digital health business WAY before it was cool, including...
[4:05] what he learned from putting out a digital wellness MVP (minimum viable product),
[8:00] what scalability problems he ran into and how they addressed them with technology,
[14:10] how they went about defining and packaging your digital wellness offering,
[16:10] how they tested and found the right pricing model for your new offering,
[17:45] how they are measuring success and their KPIs (key performance indicators),
[21:50] and his take on whether it is possible make a purely digital health service model sticky enough for consumers, and how they do it.
Shoutouts in this episode
PreviMedica - Jason's company - a digital ecosystem for empowering health change through technology.
Nudge Coach - a Wellness CRM (Coaching Relationship Management) Platform - the future of client relationship management for wellness and fitness businesses.